'the Inversion'

How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.
'...How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”...'

^^^ '...My favorite statistic this year was Facebook’s claim that 75 million people watched at least a minute of Facebook Watch videos every day — though, as Facebook admitted, the 60 seconds in that one minute didn’t need to be watched consecutively. Real videos, real people, fake minutes...'

^^^^ '...what would real human traffic look like? The Inversion gives rise to some odd philosophical quandaries: If a Russian troll using a Brazilian man’s photograph to masquerade as an American Trump supporter watches a video on Facebook, is that view “real”?

Not only do we have bots masquerading as humans and humans masquerading as other humans, but also sometimes humans masquerading as bots, pretending to be “artificial-intelligence personal assistants,” like Facebook’s “M,” in order to help tech companies appear to possess cutting-edge AI...'

@jd Where does this ridiculous idea that bot traffic is "fake"' come from??? A lot of Internet exchange has always been machine-to-machine or machine-to-human.

@jd Stills tuck at the " Yes, I want to receive personalized ads. No, I only want to receive non-personalized ads." screen. What if I want no ads?

@bortzmeyer I think you know how to properly use a browser, this is not a job for me.

@jd "their existence [the metrics] undergirds the advertising business that drives our biggest social and search platforms" We apparently don't talk about the same Internet. Or, more probably, what they call "the Internet" is just YouTube+Facebook.

@jd I used to regularly trigger the Google bot detector searching for info about bagpipes; particularly a viscous compound called seasoning which is used to prevent air leaking out of the bag (and the pipes thus sounding rough and wheezy). I'd be really amazed if there was some shadowy black market linked to ads for this stuff, after all DangerMouse dealt with it back in 1981 😆

@jd Given how wacky recommendation/TOS/etc algorithms have gotten on a lot of the larger sites in the last couple of years I'm actually a little surprised we haven't seen at least a few incidents of one site or another getting real and fraudulent traffic confused and enforcing accordingly.

I wonder if that's an 'if' or a 'when' sort of thing.

@jd now realize how much Internet commerce (mostly ads) is fake. Totally fake money being 'traded' between bots claiming humans are clicking their ads.

Plus the whole "political influence" bullshit the media has been spreading. It's bots yelling at bots.

Creepy youtube videos? Made for bots to consume for ad revenue.

@krruzic @jd at some point bots will complain about human spoiling their internet.

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